Introduction
Google web and app activity is a very interesting feature that is available for use for every Google services user. It quietly plays a pivotal role in how various Google services work and interpret user searches, app usages, and interactions so as to deliver on point personalized results, smarter recommendations, and improved data security. In this blog we will discuss important topics like what Google web and app activity is, why one should enable it, and how one can enable this feature.

What is Google Web and App Activity ?
Google web and app activity is a very useful Google account setting, whose sole purpose is to record user interactions across Google searches, websites, and apps to improve service functionalities, provide personalized recommendations and improve privacy and security. This helps Google extract and remember information that will strategically improve user experience and provide a safer environment for growth and learning.
Why Enable Google Web & App Activity ?
i) User search experience is greatly improved, and search results are based on past user actions.
ii) Users also experience enhanced app functionality that allows Google apps to remember user preferences and actions.
iii) Security and troubleshooting support is also greatly improved, it helps detect unusual activity and diagnose account or app issues.
ív) Syncing is also improved across various devices, this provides a seamless experience for users when they switch devices.
How to Enable Google Web & App Activity ?
In this segment we will discuss ways through which you can easily enable this setting for your personal Google accounts. Methods for both Mobile devices and personal computers will be discussed so as to provide you every intricate detail regarding this feature.
Steps to turn On Google Web and App Activity on Desktop (Windows & macOS)
1 : Open Google Chrome and click on your profile picture in the top right corner.

2 : Click on Manage your Google account.
3 : In the left sidebar, click Data and Privacy.

4 : Scroll to Web and App Activity and click on it.
5 : Click Turn On and confirm your choice.

How To Turn On Google Web and App Activity in Mobile (Android & iOS)?
The process is fairly simple and it's the same for both Android and ios devices.
1 : Open Google app on your mobile phone.
2 : Tap your profile picture and go to settings.

3 : Select privacy and safety.

4: Under content, tap search personalization.

5 : Scroll down and select My Google Activity.

6 : Go to Web and App Activity.

7 : Tap Turn On.

Conclusion
Hopefully you have completely understood how we can manage Google web and app activity and why turning it on can prove to be beneficial for users that prioritize privacy and better service experience, please follow all the steps in the correct order to enable Google web and activity for your personal Google account and if you have any queries please feel free to comment below, we will connect with you as soon as possible.
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